“WE FIGURED IF THEY COULD PUT A MAN ON THE
MOON, WE COULD BUILD A BETTER POP TART”
Four full, long, grueling years ago, it all started with a very simple vision: change the entire world. Figuring the best source of inspiration would be adrenaline-filled activities, we spent a complete year testing our personal limits: we dove out of the sky, jumped bungee-style and rafted in white waters. Finally, after finishing the ascent of a free climb, the moment happened. Lightning literally struck right in front of us and a voice boomed from the sky (it might have been/was probably Zeus), uttering three words only: the…toaster…pastry. We immediately knew what we had to do to change the entire world, and it made perfect sense: bring the toaster pastry back.